Most of us think the hard part of entrepreneurship is strategy. Then we hit a moment where the tactics work, the money shows up, and we still feel restless, split, or oddly numb. That’s where this conversation goes. I’m joined by leadership coach and author Celine DaCosta to talk about shadow work, wholeness, and why the stories we tell about our past quietly shape our leadership, our relationships, and our financial decisions.
We dig into Carl Jung’s idea of the shadow and what “integration” looks like in real life: noticing the parts we’ve pushed away, bringing them back into awareness, and letting them belong. Celine shares a four-phase map of human transformation that shows up again and again for founders: awakening to a repeating pattern, reckoning with the identity that needs to die, entering the void and stillness after the chaos, and finally sharing a new story through your work. We also name a trap I see constantly in business and brand building: trying to launch, publish, or “rebrand” from phase two, then calling it a marketing problem when it’s really an identity problem.
From there we get practical. Celine walks me through a simple way to rewrite the future from a clean slate by dropping into the body, naming values, and choosing the path that expands rather than contracts. We close with her upcoming book, The Burning Ground, which tells the story of her circumnavigating the globe through pure human connection and turning that journey into a companion for anyone navigating a major transition.
If you’re building a purpose-driven business and you want a healthier relationship with money, work, and yourself, listen now. Subscribe, share this with a friend who’s in a crossroads season, and leave a review with your biggest takeaway.
More about our Guest, Celinne Da Costa
Thought Leader, Speaker and Author
Celinne Da Costa is an author, speaker, and advisor who helps leaders close the gap between who they are and how they lead—through story, subconscious reprogramming, and strategic communication.
Her methodology blends neuro-linguistic programming, somatic work, and cutting-edge brain-change techniques into a multidimensional approach that works across mind, body, and nervous system. This is how her clients create transformation that holds—not just insight that fades.
Featured in TEDx, Forbes, Entrepreneur, and Business Insider, Celinne has supported Fortune 150 executives, industry leaders, and thousands of students across 60+ countries to shed limiting stories and build what’s next—on their own terms.
Her mission is to support leaders to create meaningful change in the world by living, leading, and communicating from soul alignment—and become the greatest story they’ve ever told.
Website: https://celinnedacosta.com/
Email: celinne.da.costa@gmail.com
The Book: https://theburningground.com/
Facebook: https://www.facebook.com/CelinneDaCosta
Instagram: https://www.instagram.com/celinnedacosta/
X(Twitter): https://x.com/CelinneDaCosta
YouTube: https://www.youtube.com/c/CelinneDaCostaChannel
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